Generally people think of a Program as an overview or outline of an overall production, including a cast and what their role is. At least that’s what you get when you go to the theater…
Architecturally, it’s the background research and decisions that all come together to define the Scope of Work for a project. While, I guess you could start a design/construction project saying “I have ‘x’ dollars to spend” or “I want a project completed by a certain date,” when all is said and done, the ultimate judge of success is “does it meet my needs?” Designing something within budget and on-time is important, but it’s a useless waste of time and money if it doesn’t solve client needs. Rather than starting a project blind, it’s important to have a strong Program established at the outset. The Program is really about the “Why” and “How” and since building systems are so interrelated with many decisions affecting others, it really helps to define and prioritize what the client is looking for.
This is something we were very aware of in the design of our new DLA Architects’ corporate offices. In this project we took on the role of client and the programming process gave us the opportunity to take a close look at our current needs and farther into the future.
Sharing a brand story by weaving it into the office environment
One of the most important aspects of our program was Branding. We looked to our Read the rest of this entry »